Client: Disney Italia
Technologies: Adobe Flash
Release: November 2011
Info architecture, art direction and graphics, development.
Disneyland Paris has introduced a new character in its own amusement park: Duffy, the Disney bear.
Duffy is a teddy bear, that Minnie Mouse gave to Mickey Mouse to have a traveling companion.
Disney’s users can login into the website and they can customize their own duffy. Each user can customize the clothes and the background of Duffy and place it somewhere in the world.
Each publication may be voted by each user and enter the draw for a holiday in Disneyland Paris.